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Good design begins well before anything visual. I ask why the work is needed, who it’s for, and how it will be used. This helps uncover the real problem, so we don’t waste time or budget on something that doesn’t move the needle.
Design isn’t just about looking good. It’s about communication, clarity, and function. My goal is always to create something that works and supports your goals, not just something that fills space.
I’ve worked on a wide range of projects, from event branding and packaging to identity systems and marketing materials. I bring structure to the process, clarity to the message, and flexibility when things shift, because they often do.
I keep projects organized and moving forward while giving honest feedback and expecting the same from you. I explain the reasoning behind every choice clearly and make sure to listen first before designing.
I’m Lauren Klaumenzer, a graphic designer focused on purposeful design that helps brands communicate clearly and meet their goals.
I’ve worked in both in-house and freelance roles across industries like food, wellness, tech, and live events. My experience includes everything from branding and packaging to print collateral and digital campaigns, always with a focus on solving the right problem through smart, effective design.
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*During normal business hours. After hours calls will be returned the next business day.
