Lunera Specialty Chocolates

The Problem

Lunera Specialty Chocolate needed a complete branding package from the ground up. They required a logo and visual identity that captured their unique story, as well as packaging, signage, menus, and stationery that would all work together seamlessly in their retail stores.

The Solution

I led the entire branding process, starting with competitor analysis, target audience research, and a full brand strategy to define tone and positioning. From there, I designed the logo, product packaging, stationery set, in-store signage, and menus for table displays. To help the client visualize the final look, I created hand-made mockups of the packaging and signage—giving them a tactile experience before production. I also developed a comprehensive brand guide to ensure consistency across all materials moving forward.

The Result

Lunera Specialty Chocolate is ready to launch with a strong, cohesive brand presence that stands out on shelves and in-store. The thoughtful branding helped them connect with their target customers and present a polished, consistent image across all touchpoints.